I was 10 years old and we first traveled to Queensland and I first saw the XXXX beer label. Now over 40 years later the brand has grown into an Australian icon and I love that for its latest venture XXXX has gone back to its roots and named its beers after the working country areas of Queensland. I’m not a Queenslander but it still makes me proud.
The 36 towns featured are:
- Atherton
- Bellbowrie
- Birdsville
- Bluff
- Cairns
- Calen
- Chinchilla
- Cloncurry
- Coolangatta
- Curra
- Deeragun,
- Drillham
- Emerald
- Foxdale
- Gatton
- Gin Gin
- Giru
- Gladstone
- Goondiwindi
- Herberton
- Inkerman
- Jimboomba
- Karara
- Laura
- Mackay
- Maryborough
- Mirani
- Mount Isa
- Nobby
- Rockhampton
- Roma
- Stonehenge
- Toowoomba
- Townsville
- Warwick
- Windorah
If I ever see these beers in New South Wales I may even taste my first XXXX beer.
https://youtu.be/FI5O9zQTrVI
Wow, I am a Queenslander and I didn’t know about this. Great to see that they have included some tiny, tiny communities in this series. I don’t drink a lot of beer, especially now that summer’s over, but will keep an eye out for them. Thanks.
It’s surprising what reach for a blog post can unearth. I think it is a great idea and validates many worthwhile towns.
CHEERS!
Definitely