Deniliquin, a small town in south western New South Wales wanted to be famous. They wanted a festival that made a statement about who they were. After much deliberation and collaboration the idea of celebrating the ute was born. In country Australia utes are everywhere. They are the backbone of country life. So it is no surprise that the first Deniliquin Ute Muster was a huge success. Held in October each year people come from everywhere to celebrate all things country and utes.
The first Deni Ute Muster created a Guinness World Record for the number of utes gathered in one place. Over the last 20 years this has been exceeded on several occasions.
Over the years the festival has grown adding more fun things to include all. There is now a blue singlet count, ute parade, tradie challenge and many other activities including stars of country music. Below are the poster and layouts for this years muster. I would love to go one year but I think Covid will need to be more under control before I join the thousands. We did tour the Deni Ute Muster museum and had a great time learning about it.
I personally love how the ute theme has spread throughout the town. Deniliquin certainly did put itself on the map. My favourite was found in a park and was called Re-utilize.